Introduction To English A2 Coursework

I have chosen to investigate gender within different forms of advertisement. I have collected a variety of several resources which vary from transcripts, posters, web pages and tweets which are specific to either male or females. I have found the corresponding sources for each gendered advertisement. For example, I have randomly selected a number of tweets from the Topshop twitter account and then repeated this but for the Topshop twitter account so I am able to compare the language used within the texts which are about the same product but just different gendered based. I am very interested in this as I previously investigated women’s body image in the media for my AS coursework for English language. When I was researching this topic, I stumbled across a lot of gender comparisons which I became very interested in. Therefore I have chosen to research this topic for my A2 investigation. The theorist I will be using include Lakoff's deficit theory, Janet Holmes’s politeness theory, Tannen's difference theory, Zimmerman and West's dominance theory and Koenraad Kuiper's theory based upon male insults. I feel that each of these theories apply to my investigation well and all link together in some form meaning i will be able to evaluate each of my sources in depth and analyse them using several theories rather than just one. Also some of the theories oppose each other meaning that if one of my sources doesn’t link with one theory and proves it wrong, I will be able to use another theory to back this up.